Omnichannel eCommerce & Marketplace Sr. Director

About the position

As a Sr. Director Omnichannel eCommerce & Marketplace, you will shape the future of Whataburger’s digital business by leading the strategy, performance, and evolution of our end‑to‑end digital commerce ecosystem. You’ll set the vision for how guests order and engage across first‑party and third‑party channels, ensuring experiences are seamless, scalable, and unmistakably Whataburger. You’ll Make a Difference by transforming digital ordering and fulfillment, Serve with Heart by designing guest‑centric experiences, Win as One through tight alignment with Operations, Technology, and Marketing, and Move Forward Boldly by driving innovation, acceleration, and long‑term digital growth.

Responsibilities

• Lead the product vision and omnichannel growth strategy across first‑party ordering, third‑party marketplaces, and fulfillment experiences.
• Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance.
• Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction.
• Lead strategy for first‑party digital ordering and fulfillment, ensuring reliable, accurate, and efficient end‑to-end order execution.
• Oversee third‑party marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality.
• Direct digital menu, catalog, and pricing infrastructure to ensure accuracy, consistency, and system‑wide readiness.
• Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness.
• Collaborate cross‑functionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution.
• Build, lead, and coach a high‑performing team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values.

Requirements

• Bachelor’s degree or equivalent work experience.
• 10+ years of experience in digital, product, or eCommerce leadership roles.
• Proven ownership of first‑party and third‑party commerce performance, including P&L or KPI accountability.
• Experience scaling digital commerce in high‑growth, transformation, or modernization environments.
• Strong expertise in omnichannel strategy, digital product management, marketplace optimization, and fulfillment operations.
• Demonstrated ability to influence cross‑functional leaders and communicate with clarity at senior levels.
• Strong analytical, strategic thinking, and prioritization skills with the ability to navigate complexity.
• Experience in QSR, retail, hospitality, or similarly high‑volume, multi‑location environments preferred.

Nice-to-haves

• Experience leading digital transformation or modernization initiatives.
• Background working with API‑driven architectures, integrations, or digital ordering platforms.
• Experience collaborating with Product, Engineering, Data Science, or UX teams in an agile environment.
• Advanced knowledge of experimentation, personalization, or optimization frameworks.
• Prior experience managing third‑party marketplace partnerships (DoorDash, Uber Eats, Grubhub, etc.).
• Familiarity with digital menu management, catalog systems, or enterprise pricing tools.
• Experience scaling omnichannel capabilities in high‑volume, multi‑location organizations.

Benefits

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Competitive Medical, Dental and Vision Benefits
• Short-term and Long-term Disability Benefits
• Paid Parental Leave
• 401(k) match \$1/\$1 up to 4%
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program